The Subscription Model is a business in which a customer pays a recurring price at regular intervals for access to a product or service. The main difference between the two models is the customer usage. In content-based programs, the customer can access the service an unlimited amount of times within a specific time; Product-based customers are likely to have one interaction with the brand during each period. In a subscription business model where the periodic revenue per customer is equal, is it possible or even needed to identify the VIPs?